In the modern digital age, crowdfunding has become a viable way of getting your product off the ground. This can still be true in crowdfunding for business, but it’s not enough to just put your idea on a crowdfunding website. One thing that’s probably the most important to consider is something you probably think you don’t need on a crowdfunding platform: marketing and advertising. 

No one gets to have a product without marketing it, and if you want to find the backers who will give your product and business the most support, finding an audience is your first place to start.

Finding your Crowdfunding for business Audience

When it comes to crowdfunding for business, especially a startup smaller business, the first, most important thing to do before you begin is to establish who your target audience is. There are many different factors in determining a target audience:

  • Age
  • Gender
  • Common interests
  • Occupation, depending on the product

Figuring this part out will take a lot of research on your own time. Field marketing research is the first thing that should be on your mind so you can work out what sells to your audience.

This might be the types of websites they visit, advertisements they respond to, or something else, but it’s up to you to do the research, and that’s the most important thing. This is how you’ll be able to figure out which tactic mot use to approach them most effectively.

Finding your Crowdfunding for business platform

Crowdfunding for business can be a bit of trouble if you don’t research your crowdfunding platforms properly. Not all platforms cater to the same niche, so it’s important to do the research on which platform would be the best place to find backers. In order for your business to grow, you need loyal backers who are excited about what your business and product can do. 

This will be entirely ineffective on the wrong platform. Even if your product itself isn’t exactly niche, the market can be. Crowdfunding for business is a market which is already crowded, so you need a way to stand out. If you try and advertise in the wrong place, you run the risk of being caught up in the crowd. 

Writing a Stellar Pitch

In every business, pitching to potential backers is the first thing to consider. This is not any less true on crowdfunding websites like Kickstarter or Crowdfunding Bum. The difference between traditional pitching and pitching when crowdfunding for businessis that you need targeted advertisements as you won’t be meeting people face to face. It’s worth noting that Crowdfunding Bum offers free pitch writing and set-up.

This is why knowing your target audience is the most important step: you need to know how to pitch to your audience. It should be catchy and precise while still inherently targeted. Know how to create something your audience specifically will remember. That they’ll feel is for them. 

Social Media and Targeted Advertising

Social media can be an excellent place to find potential backers. With websites like Facebook allowing advertisers to pay to have their advertisements targeted to people who may be interested in your product, learning how to advertise to your target is a phenomenal tool. You may also want to learn about email campaigns and marketing. You can purchase email lists from some companies, which you can use to advertise your products and try and recruit new potential backers. 

But don’t rule out the usage of email campaigns to the backers you already have. You can set up an email list to let your backers know about the progress of your product and where their money is going. Email and targeted ads, especially on social media, can be your best friend, especially if your target and backers are all of the generation who use social media regularly.

Marketing Yourself

Marketing always feels like a job, something other people do. It’s like Mad Men, there are people who study and work towards marketing degrees and in marketing jobs. But that doesn’t mean you don’t need to be educated on marketing yourself. There is no business that doesn’t need you to do a little marketing for yourself. You will have to put in the research, you will have to put in the work. 

Finding your audience is only the first step. You will then have to actually produce ads and make yourself stand out from the crowd. Research what works for the demographic you are targeting. Are there key words they respond to? Colors, even? How can you target your product to what your demographic responds to, while still finding ways to stand out from the crowd? This is the challenge in marketing when crowdfunding for business, how to balance both. 

Websites and Advertising Materials

When your backers come to look for your product, they aren’t going to look just at your targeted pitch – though writing that is the second most important step after identifying your audience. But they’re not going to give you money based on your words and promises alone. You must be available, this is another way to market yourself. Create a professional looking website, one that’s easy to navigate and looks like you know what you’re doing. 

Use video advertisements on YouTube or your website so they can see your face, hear your voice, gauge your personality. Crowdfunding for business is inherently both personal and impersonal. You are not engaging with people face to face, yet you need backers to still feel valued. Researching the best way to communicate with your audience, whether it be through email, or social media as previously mentioned. Be available, your backers will believe that you are there for them.

Conclusion 

Crowdfunding for business is a new and exciting opportunity for small businesses and startups. It gives opportunities to people who may not have been given them previously. But that doesn’t mean there isn’t considerable work involved in gaining backers. 

Marketing, and marketing to a specific and targeted demographic is the most important and effective way to get loyal backers. This takes research, this takes work. But if your campaign is successful, you’ll know you were able to reach people, people who wanted what you were offering. And that’s what crowdfunding is truly for. 

Final thoughts.

We hope you stick around a while to find out more about all that Crowdfunding Bum has to offer. You will find ample reasons to choose us as your funding source.

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