With almost 2 billion users worldwide Facebook Fundraising makes a lot of sense. Facebook is a pervasive part of our culture. However, Facebook is not just a social networking site anymore. We have seen it go from a communication tool to a marketing method. Now, Facebook is an indispensable tool for fundraising. 

Its massive community and familiar interface make it one of the easiest places to reach potential donors. In 2018, Facebook unveiled several tools for individual users and non-profits to use for fundraising. In our article, we break down those tools and how you can leverage them for your next fundraising campaign. 

How Does Facebook Fundraising Work?

Facebook employs similar techniques to popular crowdfunding platforms, like Kickstarter or GoFundMe. 

These techniques include:

  1. A campaign that is specific, timely, and compelling. 
  2. Visuals, like graphics or videos, tell your campaign’s story and motivate action. 
  3. A user-friendly fundraising platform. 
  4. An easy way to ask for donations. 

Facebook fundraising streamlines these fundraising necessities in one centralized, online location for both individuals and non-profit organizations. 

Facebook Fundraising for Individual Users

In 2016, Facebook opened up its social network to allow users the ability to fundraise for a chosen non-profit organization or for a personal cause. Facebook provides six categories to which users can donate to or fundraise for. These categories are education, medical, pet medical, crisis relief, personal emergencies, funeral and loss. What is helpful is that Facebook provides a list of approved non-profits for users to choose from. 

Once they have selected a non-profit, users can create a campaign page. There, they can share photos, videos, and share their story or reason behind the campaign. These campaign pages are also shareable on a peer-to-peer basis. You can also browse through other existing fundraising campaigns. 

Facebook Fundraising for Non-Profits

There are several useful tools for non-profits. Non-profits can also create campaign pages to educate their community about their cause. Through a Facebook fundraising page, non-profits can keep their donors updated on the campaign progress. There is no need to click off of Facebook to learn more about the non-profit. They can engage with their community by sharing photos, videos, creating events and opportunities to get involved. 

Aside from the campaign page, non-profits also have access to tools that streamline their entire operation on one site. Non-profits can hold live-streams with their supporters.

Non-profits can also have their entire workplace on Facebook. The workplace tool brings the office to Facebook so everyone in an organization can work together and more efficiently. Also, non-profits can give their donors the option of a one-time or recurring donation. 

Facebook Donate Button

The Facebook donate button has been around for 2013. It was initially reserved for approved non-profits. However, it has recently become more widely used by the public. What is great about the Donate Button is that it allows people to instantly donate to a fundraiser without leaving Facebook. There are no external links or excess pages to look through.

Furthermore, when a campaign page is shared through a donor network, there is a donate button linked on the shared posts, videos, or ads. This way your fundraising campaign garners more internet traffic. The button can also appear in your header or on ads. To expedite this process more, people can also link their credit card information so donating only takes a few minutes. 

The Do’s of Facebook Fundraising

  1. Test your fundraiser or donation posts. Try to see what does and does not stimulate attention and interest.
  2. Break up your donation posts with other content about your organization.
  3. Coordinate your campaigns. If you have several campaigns at work, promote them across each applicable platform.

The Don’ts of Facebook Fundraising

  1. Don’t use the donate button on every post. 
  2. Don’t post a fundraiser and forget about it. First, you cannot expect it to hold attention if you do not give progress reports. You should also express gratitude to your supporters. 

How to Join

To join the Facebook fundraising network is quite easy. If you want to join as an individual, you just need to be 18 and have a Facebook profile.  

And if you want to join as a non-profit organization, it is the same deal. You just need to have a Facebook profile and a few minutes to set up your page. However, to be eligible for accepting donations, non-profits have to meet certain criteria. They also have to go through a charity approval process and be categorized as a non-profit on their page. 

Crowdfunding Bum

On the other hand, CrowdfundingBum does not require any screening process. CrowdfundingBum also is open to a variety of fundraising projects, not just non-profits and social causes. CrowdfundingBum is a fantastic crowdfunding platform, where giving back is the key to your project fundraising success. They employ a “give back funding model”. What does this mean? CrowdfundingBum takes an 8% cut out of all funds raised via a 5% platform fee and a 3% pay-it-forward donation. The 5% platform fee is currently being waived so take advantage of no platform fee while you still can. 

The remaining 3% is taken as a donation for another campaign of your choice on the platform. CrowdfundingBum makes everyone simultaneously a donor and a receiver to spread the wealth. They want to give everyone an opportunity and the means to achieve their passion project while helping someone else achieve their dreams. And when all is said and done, you can even share your CrowdfundingBum campaign page on Facebook. 


Fundraising techniques are changing every day. Social media and Facebook definitely should not be written out of that equation. Facebook has the setup to be the ideal fundraising location. Not to mention, a mass of tools to streamline your entire fundraising organization to one place. 

However, like all other methods of fundraising, Facebook Fundraising does require a bit of strategizing. Just because it is easier to set up a campaign does not mean money will come flowing in. It takes determination and dynamic use of Facebook’s tools to help you stand out. Nevertheless, Facebook can bring efficiency and optimization to your fundraising strategy.

Final thoughts.

We hope you stick around a while to find out more about all that Crowdfunding Bum has to offer. You will find ample reasons to choose us as your funding source.

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